E-commerce marketplace Meesho has approved the acquisition of a 100% stake in Singapore-based Kirana Club and an additional 0.41% stake in Retail Pulse Labs Private Limited (RPLPL) for a total consideration of ₹202.08 crore, according to a stock exchange filing.
The transaction will be completed in three phases and is expected to conclude by FY27. Following the acquisition, Kirana Club will become a wholly owned subsidiary of Meesho, while Retail Pulse Labs will come under Meesho’s ownership through Kirana Club.
The move marks a significant strategic expansion for Meesho as it enters the rapidly growing B2B commerce segment for kirana retailers, opening a new growth avenue beyond its consumer-focused marketplace business.
Meesho Bets Big on India’s Kirana Ecosystem
Founded by Anshul Gupta and Aishwarya Jain, Kirana Club operates a digital platform that helps kirana store owners discover products, compare prices, access distributor schemes, and place orders efficiently.
Its Indian subsidiary, Retail Pulse Labs, runs a B2B e-commerce marketplace connecting small retailers with FMCG brands and distributors across Tier II, III, IV cities and rural India. According to the company, the platform has built a network of more than 4.1 million registered retailers.
The acquisition gives Meesho direct access to one of India’s largest retail segments. The company noted that kirana and general trade channels account for more than 90% of India’s estimated $650 billion grocery market, making it a strategically important category.
Asset-Light Model Offers Growth Opportunity
Kirana Club follows an asset-light marketplace model, enabling retailers to source inventory without maintaining extensive infrastructure. The platform also offers product discussions, pricing intelligence, and scheme discovery tools designed specifically for small business owners in non-metro markets.
Industry experts believe the acquisition complements Meesho’s existing strengths in logistics, supply chain management, and seller enablement. By integrating Kirana Club’s retailer network with its own ecosystem, Meesho could significantly strengthen its position within India’s commerce landscape.
The deal reflects a broader trend of digital commerce companies moving deeper into traditional retail supply chains.
Founders to Continue Leading Operations
As part of the acquisition, existing investors in Kirana Club will receive a full exit. However, founders Anshul Gupta and Aishwarya Jain will continue to lead the business, which will operate independently within the Meesho group.
For FY26, Retail Pulse Labs reported revenue of ₹15.84 crore with a net loss of ₹30 lakh, while Kirana Club recorded revenue of ₹33.27 lakh and a net loss of ₹5.37 crore.
Going forward, Meesho is expected to leverage its logistics network, supplier relationships, and marketplace infrastructure to improve fulfilment efficiency, expand product categories, and deepen its reach among small retailers across underserved markets.