In a commerce landscape defined by fragmented customer journeys, rising CAC, and fading third-party data, Nitro Commerce is positioning itself as the infrastructure layer modern brands didn’t know they needed but now can’t scale without. Founded by Umair Mohammad, Nitro Commerce is not trying to be another marketing tool or agency. It is building what it calls a “Performance Accountability Company,” where growth is not reported in dashboards but measured in revenue. From Tools to Infrastructure Nitro’s core thesis is simple: traditional SaaS and agency models are broken. Brands today operate across D2C websites, marketplaces, quick commerce platforms, and offline…
Author: Aman Atulya
Axten Hospitals has raised Rs 2.5 crore in its first structured funding round led by PedalStart, with participation from angel investors. The startup plans to use the capital to launch three new hospital facilities over the next 12 months through an asset-light model, focusing on partnerships, branding, legal setup, and working capital. Building standardised, tech-enabled surgical care Founded by Gauttam Chhabra, Axten operates specialised surgical facilities designed around standardised care delivery, operational efficiency, and fixed pricing. It also plans to launch a technology platform for patient discovery, booking, and post-operative care, strengthening its digital layer. Strong early traction with profitable…
Taural India, a leading aluminium sand casting manufacturer, has been featured as a Harvard Business School case study, highlighting the emergence of India as a hub for advanced manufacturing and global supply chain transformation. The case study traces the journey of Bharat Gite, Founder & CEO, and the company’s evolution from its founding in 2016 to becoming a globally relevant aluminium casting platform serving sectors such as energy, railways, defence, and aerospace. Built through a joint venture with Germany-based Thoni Alutec, Taural India represents a model of global collaboration combined with local execution. A First-Generation Founder Building Global Capability Authored…
LOVETC, the premium colour cosmetics brand launched under Ananya Birla’s Birla Cosmetics, is set to complete its first year with strong momentum, recording 30% month-on-month growth driven by a digital-first marketing engine and expanding distribution. As the brand enters its second year, it has appointed Tamannaah Bhatia as its brand face, signalling a strategic push toward scale, cultural relevance, and wider consumer connect. Known for her cross-industry presence and strong audience resonance, Tamannaah’s association aligns with LOVETC’s positioning as a modern, expressive beauty brand. Strong Early Traction Across Categories and Markets In its first year, LOVETC built a focused portfolio…
Men’s personal care brand Unbound has raised Rs 8 crore in a funding round led by Fireside Ventures. The investment comes ahead of the brand’s official launch, signalling investor confidence in the evolving men’s grooming and self-care market in India. Capital to launch multi-category product portfolio The fresh funds will be used to launch its first range of products across skin, hair, and body care. The company is preparing to introduce a performance-led product lineup designed for modern, active lifestyles. Building a performance-driven grooming brand Co-founded by Kanika Mittal and Atul Arora, Unbound is focused on creating high-efficacy, multi-functional personal…
Helium has raised Rs 5 crore in an angel funding round from leading startup founders and operators including Albinder Dhindsa, Kunal Shah, Pankaj Chaddah, Mohit Gupta, Akriti Chopra, Gunjan Patidar, and Nitin Gupta. The round reflects growing interest in tech-led disruption of India’s rental housing market. Capital to expand supply across Bengaluru The proceeds will be used to expand across Bengaluru and increase supply in gated communities, where online inventory remains limited despite strong demand from urban renters. Full-stack rental model with guaranteed income Founded by Sahil Ludhani and Ashutosh Tandon, Helium operates a full-stack rental platform that works directly…
Ivory has raised $1 million in a seed funding round from Draper Associates, SAGE Venture Fund, MoSJE, IFCI Ventures, and SIDBI. The Mumbai-based startup was also featured on Shark Tank India last year, adding visibility to its preventive health approach. This comes after its earlier $1 million round in April 2025 and $500K raise in February 2024. Capital to strengthen tech and clinical capabilities The fresh funds will be used to enhance its technology stack, expand clinical capabilities, and build scalable, evidence-based solutions. Ivory is focusing on creating medically validated products that can integrate into mainstream healthcare systems. Building preventive…
GobbleCube has raised $15 million in a Series A funding round led by Susquehanna Venture Capital, with participation from existing investors GobbleCube and Kae Capital. This follows its earlier $3.5 million pre-Series A round in July 2025, signalling continued investor confidence in AI-driven commerce infrastructure. Capital to expand product, AI capabilities, and global reach The fresh funds will be used for product development, hiring, and global expansion, with a strong focus on advancing AI capabilities and strengthening go-to-market efforts across international markets. Building AI infrastructure for digital commerce operations Founded in 2022 by Manas Gupta, Srikumar Nair, and Nitesh Jindal,…
Ola Electric has launched the S1 X+ electric scooter with a 5.2 kWh battery pack, aiming to expand access to long-range electric mobility in the mass-market segment. The new model is powered by the company’s in-house 4680 “Bharat Cell”, marking a significant step in Ola’s strategy to localise battery production and reduce dependence on imported components. In-House Battery Push to Improve Costs and Margins The 4680 Bharat Cell is a lithium-ion cell format developed internally, allowing Ola Electric to control a larger portion of its supply chain. This aligns with its long-term plan to manufacture batteries domestically at its Krishnagiri…
Consumer dairy and ice cream brand FruBon, operated by Dev Milk Foods, has raised an undisclosed amount in a funding round backed by Fireside Ventures, Narotam Sekhsaria Family Office, and a group of angel investors. The Jaipur-based company had earlier raised $10.5 million (₹64.1 crore) in a Series A round co-led by Fireside Ventures and pi Ventures, indicating continued investor confidence in its growth trajectory. Expansion Across Retail, Supply Chain, and Product Portfolio The fresh capital will be used to expand FruBon’s retail footprint, strengthen production capabilities, and enhance cold chain infrastructure. The company also plans to invest in product…