Consuma, an AI-driven consumer research startup, has raised $1.3 million (around Rs 11.16 crore) in a seed funding round led by Equirus InnovateX Fund, with participation from prominent angel investors including Abhishek Goyal, Mekin Maheshwari, Bhavik Dholakia, Harsh Shah, Arnav Kumar, Shiv Kapoor, Biswa Kalyan Rath, and others. The Bengaluru-based company had previously secured $200K from Expert DOJO and early supporters in the same round.
Founded in 2021 by Abhilash Madabhushi, Consuma aims to disrupt traditional market research methods such as surveys and focus groups by leveraging AI-powered analysis of digital consumer behavior. The platform enables brands to obtain faster, richer, and more cost-effective insights, allowing research cycles to shrink from months to mere minutes.
“Consumers are changing faster than ever, and brands need research tools that keep pace. Our technology brings consumer research into the AI age, delivering actionable insights in minutes rather than months,” said Abhilash Madabhushi, founder of Consuma.
The fresh funding will be deployed to enhance Consuma’s technology stack and expand its market presence both domestically and globally, supporting the company’s mission to streamline consumer research for brands worldwide.
Consuma’s AI platform analyzes 1000x more data at a fraction of the cost, enabling brands to conduct research in just 30 minutes compared to 2–3 months through conventional methods. Since its public launch less than six months ago, Consuma has already partnered with over 35 global brands, including Godrej and Britannia, demonstrating strong market adoption and demand for AI-powered research solutions.
With this funding, Consuma is poised to accelerate innovation in the market research space, offering brands a scalable solution to understand changing consumer preferences quickly and accurately. Its approach aligns with the growing trend of AI-driven business intelligence, providing a competitive edge to companies navigating dynamic consumer landscapes.
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