Nutrition startup Supply6 has raised ₹48 crore ($5 million) in a funding round led by Unilever Ventures, with participation from existing investor Zeropearl VC. The round also saw investment from actor and entrepreneur Kriti Sanon, further strengthening the startup’s investor base.
The latest funding comes as preventive healthcare and nutrition products continue to witness strong consumer demand in India. With increasing awareness around daily wellness, immunity, and lifestyle diseases, startups offering science-backed nutrition solutions are attracting significant investor interest.
The fresh capital will support Supply6’s next phase of growth as it expands both its product portfolio and market presence.
Funds to Accelerate Product Development
According to the company, the newly raised capital will be deployed across product innovation, clinical research, supply chain expansion, digital experience, and growth across direct-to-consumer (D2C), marketplaces, and quick commerce channels.
The company aims to strengthen its research-backed product ecosystem while improving customer experience and expanding distribution across multiple sales channels.
Supply6 currently sells its products through its own website as well as major platforms including Amazon and Blinkit, allowing it to reach consumers through both traditional e-commerce and rapid delivery networks.
The funding is expected to strengthen the company’s position in India’s fast-growing preventive healthcare market.
Building a Science-Backed Nutrition Brand
Founded by Vaibhav Bhandari and Rahul Jacob, Supply6 develops daily nutritional supplements across categories such as vitamins, hydration, and dietary fibre.
Its flagship product, Supply6 360, combines more than 63 ingredients, including probiotics, micronutrients, adaptogens, and other functional nutrition components designed to support overall health.
According to the company, a substantial portion of its revenue comes from just two flagship products, reflecting strong customer acceptance and product-market fit.
Supply6 has also partnered with former South African cricketer AB de Villiers as its brand ambassador to strengthen brand awareness among health-conscious consumers.
Strong Customer Retention Fuels Growth
The startup says it has served more than 2 lakh customers, while nearly 45% of its business comes from repeat purchases, indicating strong customer loyalty.
Supply6 currently operates at an annual recurring revenue (ARR) run rate of ₹75 crore and expects to cross ₹100 crore ARR within the next three to four months.
The company is also looking beyond India, expanding into international preventive healthcare markets where demand for nutritional supplements continues to rise.
With increasing consumer focus on wellness, personalized nutrition, and preventive healthcare, Supply6 is positioning itself as one of India’s emerging consumer health brands backed by science, technology, and recurring customer demand.