D2C food brand Anveshan has raised Rs 150 crore (around $15.8 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round also saw participation from International Finance Corporation (IFC), Swiggy co-founder Sriharsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt founders Aman Gupta and Sameer Mehta. Prior to this round, the startup had raised $10.6 million from investors such as DSG Consumer Partners and Titan Capital.
Capital to strengthen manufacturing and supply chain capabilities
The fresh funds will be used to enhance manufacturing infrastructure, accelerate product innovation, and expand Anveshan’s omnichannel distribution network. The company also plans to invest in advanced testing capabilities, procurement systems, and supply chain infrastructure while deepening partnerships with rural micro-entrepreneurs and traditional food producers. This approach aligns with its focus on creating a transparent and traceable farm-to-consumer ecosystem.
Building a premium clean-label food brand
Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan offers products such as A2 ghee, cold-pressed oils, raw honey, multigrain atta, turmeric latte mix, and amlaprash. The company differentiates itself through traditional processing methods and direct sourcing from rural producers, catering to consumers seeking cleaner and minimally processed food alternatives.
Revenue growth and expansion roadmap
Anveshan claims to have achieved an annual revenue run rate of Rs 280–300 crore and is targeting Rs 1,000 crore in revenue within the next 24–30 months. Going forward, the startup plans to expand its atta portfolio, strengthen owned digital channels, scale offline distribution, and invest heavily in consumer experience and product development. As India’s premium food staples market evolves, Anveshan competes with brands such as Two Brothers Organic Farm, Country Delight, Barosi, A2, and Tata Simply Fresh.