E-commerce technology startup Point AI has raised $5.3 million (around Rs 44 crore) in a funding round led by Yali Capital, with participation from PeerCapital, Titan Capital, and other investors. The fresh capital will fuel the company’s mission to bring advanced AI capabilities to online retail and empower brands with smarter automation tools.
Founded in 2023 by Ankit Agarwal, Saurabh Sharma, and Rohit Mishra, Point AI builds AI-driven solutions designed to help online retailers boost sales conversions, automate product recommendations, and enhance customer engagement. The platform integrates with major e-commerce systems to deliver actionable insights that improve return on ad spend (ROAS) and overall profitability.
Use of Funds and Growth Plan
Point AI plans to deploy the newly raised funds to strengthen its engineering and product development teams, accelerate AI innovation, and scale operations across domestic and global markets. The company will also focus on customer acquisition, strategic partnerships, and data infrastructure to expand its enterprise base.
By leveraging cutting-edge AI models, Point AI aims to help retailers personalise customer journeys, reduce cart abandonment, and optimise marketing spends — driving measurable growth for online brands.
The startup currently serves several fast-growing D2C and retail companies and is witnessing strong adoption across categories such as fashion, beauty, and electronics.
Market Outlook
As AI reshapes the future of commerce, Point AI’s solutions position it strongly in India’s emerging retail-tech ecosystem, where automation, analytics, and personalisation are becoming key differentiators.
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