Fragrance brand FIFTH SENSE has raised ₹6.3 crore in a pre-seed funding round led by OTP Ventures, with participation from Sadev Ventures, ISV Capital, and angel investors including Rohit Kapoor and Amit Damani.
The proceeds will be used to expand its product portfolio, build the brand through content, and strengthen its supply chain and distribution capabilities.
Launched in 2026 by Bharat Gupta and Prateek Gupta, FIFTH SENSE is a premium D2C fragrance brand focused on climate calibrated and emotion-led perfumes.
The brand has launched with four fragrances The Boyfriend Shirt, The Chosen One, Still Here, and The Athlete In You developed with independent perfumers using globally sourced ingredients and over 25% oil concentration suited for Indian weather conditions.
Currently, the company sells via its own website and plans to expand to e-commerce and quick commerce platforms in the coming months.
FIFTH SENSE competes with players such as Titan Skinn, Contraband, Secret Alchemist, and Fraganote in India’s growing fragrance market.
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