Lab-grown diamond jewellery brand Limelight Diamonds has raised ₹275 crore in a strategic funding round led by its core promoters, the Bhathwari Group, along with participation from key strategic partners from the jewellery industry.
The investment marks one of the largest funding rounds in India’s fast-growing lab-grown diamond segment and comes as consumer demand shifts toward sustainable, technology-driven alternatives to mined diamonds.
According to the company, the capital was raised through a combination of equity and cash consideration and will support its next phase of manufacturing, retail, and product expansion.
Capital to Strengthen Manufacturing and Innovation
Limelight Diamonds plans to deploy the fresh funds to strengthen its vertical integration capabilities, expand manufacturing infrastructure, enhance design and innovation, and accelerate retail expansion across the country.
The company believes greater control over manufacturing and design will help improve operational efficiency while enabling faster product development and higher quality standards.
The funding will also support investments across the company’s supply chain as it scales to meet rising domestic demand for lab-grown diamond jewellery.
The investment positions Limelight Diamonds to expand both production capacity and nationwide retail presence.
Building India’s Largest Lab-Grown Diamond Retail Network
Founded in 2019 by Pooja Madhavan, Limelight Diamonds specializes in pure CVD (Chemical Vapor Deposition) lab-grown diamonds, offering jewellery that combines modern craftsmanship with contemporary designs.
The company says it currently operates more than 75 exclusive brand outlets across over 45 cities, giving it the largest retail footprint among lab-grown diamond jewellery brands in India.
Its product portfolio includes solitaires, everyday fine jewellery, engagement collections, and premium statement pieces, catering to a new generation of consumers seeking sustainable luxury products.
The company plans to significantly strengthen its retail presence across metro cities, Tier I markets, and emerging Tier II locations.
Aggressive Expansion Planned for 2026 and Beyond
As part of its growth strategy, Limelight Diamonds aims to add 100 new stores during 2026 and expand its network to 200 stores by 2027 through a mix of company-owned outlets and franchise-operated locations.
The company believes India is well-positioned to become a global manufacturing hub for lab-grown diamonds due to its strong manufacturing ecosystem, skilled jewellery craftsmanship, and rapidly growing domestic demand.
Industry analysts expect the lab-grown diamond segment to continue expanding as younger consumers increasingly prioritize affordability, sustainability, and ethically sourced luxury products.
With fresh capital, expanding manufacturing capabilities, and an aggressive retail rollout strategy, Limelight Diamonds is positioning itself as one of India’s leading brands in the rapidly evolving lab-grown diamond jewellery market.