Creator Economy Startup Targets AI-Powered Growth Tools and Monetisation Expansion
Creator platform INFLUISH has raised an undisclosed amount in a pre-seed funding round at a valuation of ₹25 crore, backed by angel investors including Pankaj Vermani, Jeetendra Tewani, and Sachin Harneja.
The funding comes as India’s creator economy continues to witness rapid growth, with millions of content creators seeking better tools to manage audience growth, monetisation, brand collaborations, and performance tracking. INFLUISH aims to simplify this journey by building an integrated platform that brings together multiple creator-focused services under a single ecosystem.
The startup plans to use the fresh capital to accelerate product development, strengthen its Meta API-powered capabilities, and expand creator workflow and monetisation offerings.
Building a Unified Platform for Creators
Despite the growth of India’s creator economy, many creators continue to rely on fragmented tools, agencies, spreadsheets, and third-party platforms to manage different aspects of their careers.
INFLUISH aims to solve this challenge by combining growth, learning, monetisation, discovery, verification, and collaboration management into one platform.
The company believes creators should have access to a centralized ecosystem where they can grow their audiences, access educational resources, secure brand partnerships, and track performance without navigating multiple platforms.
The startup’s vision is to become India’s digital operating system for creators.
Meta APIs Power Data-Driven Growth
Founded in 2022 by Sankalp Nag, Tushar Jain, and Shivani Rajora, INFLUISH leverages official Meta APIs to provide verified and data-backed creator insights.
The platform enables creators, brands, and agencies to connect and collaborate through trusted workflows, helping improve transparency and performance measurement in influencer marketing campaigns.
According to the company, more than 5 lakh creators have already joined the platform, making it one of the emerging infrastructure players within India’s fast-growing creator economy.
The startup is also building tools that help brands discover suitable creators while allowing agencies to manage collaborations more efficiently.
AI and Monetisation to Drive Next Growth Phase
Looking ahead, INFLUISH plans to strengthen its creator growth suite, launch new AI-powered creator tools, expand monetisation opportunities, and enhance dashboards for brands and agencies.
The company is also investing in deeper payment infrastructure and collaboration management systems to support creators throughout their professional journey.
According to the startup, it is currently growing at approximately 50% month-on-month and has set an ambitious target of reaching ₹100 crore in annual recurring revenue (ARR) by December 2027.
As India’s creator economy matures into a multi-billion-dollar industry, platforms that provide infrastructure, monetisation, and workflow solutions are expected to play a critical role in supporting the next generation of digital entrepreneurs.