Direct-to-consumer footwear brand Yoho has raised Rs 23 crore, including Rs 15 crore in equity and Rs 8 crore in debt, led by Gulf Islamic Investments (GII) and Rajeev Misra, former CEO of SoftBank Vision Fund. The round also saw participation from Paytm founder Vijay Shekhar Sharma and existing investors. Yoho had earlier raised Rs 20 crore in Series A funding in 2022 and Rs 27 crore in a pre-Series B round in 2024.
Capital to drive offline expansion and performance category growth
The fresh funds will be used to expand Yoho’s offline retail footprint and scale its performance running footwear range. The company is increasing focus on omnichannel growth as competition intensifies in India’s fast-growing sneaker and lifestyle footwear market.
Building a digitally driven footwear brand
Founded in 2021 by Ahmad Hushsham and Prateek Singhal, Yoho claims to have sold over 3 million pairs of footwear through its own platform and marketplaces including Amazon, Myntra, Flipkart, Ajio, and Nykaa. The brand has also expanded into quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart.
Expanding retail network with AI-led store experience
Yoho plans to partner with 2,500 multi-brand outlets across Tier I and Tier II cities while also scaling its exclusive brand outlets. These stores will integrate AI-driven solutions to improve shoe fitting, reduce returns, and optimise inventory management. With India’s sneaker market projected to reach $6 billion by FY32, Yoho is positioning itself for large-scale growth.
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