SaveIN, one of India’s fastest-growing fintech platforms, has announced its expansion into the premium sleep and wellness segment through a strategic partnership with Duroflex, a leading sleep solutions brand. The move marks another step in SaveIN’s evolution beyond healthcare financing into high-value, aspiration-led categories.
Through this collaboration, customers across Duroflex’s experience centres and retail network in 50+ cities can purchase mattresses, beds, furniture, and sleep accessories—including the newly launched Airboost mattress range—using instant No-Cost EMIs. The financing process is enabled through a 30-second digital approval, fully paperless, and completed in-store via a QR-based checkout, eliminating purchase friction.
Extending Embedded Finance to Wellness Categories
For SaveIN, this partnership extends its embedded finance infrastructure into a category increasingly linked to health, productivity, and lifestyle quality. The platform’s 3-in-1 financing model connects 5 crore+ pre-approved bank customers, NBFC partners, and credit card users, enabling seamless access to high-ticket purchases.
Having built scale across 7,000+ healthcare partner locations, SaveIN is now applying the same instant, paperless credit experience to premium wellness products.
Gaurav Luthra, Co-Founder & Chief Business Officer, SaveIN, said the company’s vision is to make high-quality living more accessible, extending from healthcare to sleep and wellness. He noted that removing financial barriers allows consumers to act on purchase intent without delay.
Driving Consumer Adoption Through Seamless Financing
Krishna, Chief Sales Officer, Duroflex, highlighted that awareness around the importance of quality sleep and wellbeing is rising, but traditional financing often disrupts purchase decisions. He added that SaveIN’s digital-first, frictionless model helps convert high-intent consumers into confident buyers, aligning with Duroflex’s customer-first retail approach.
Strengthening Position in Aspiration-Led Spending
Headquartered in Gurugram and backed by Y Combinator, SaveIN is positioning itself as a multi-domain checkout finance platform focused on premium, high-ticket categories.
Founded in 1963, Duroflex operates across 8 manufacturing facilities, 4,500+ dealers, and nearly every pin code in India, making it a key player in technology-led sleep solutions.
With this partnership, SaveIN continues to strengthen its role in enabling affordable access to premium lifestyle and wellness products, reinforcing its ambition to become India’s most versatile Pay Later platform.
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