Nivasa Finance has raised $3 million (around ₹25 crore) in a seed funding round led by Prime Venture Partners, with participation from Blume Ventures, Whiteboard Capital, and a group of angel investors.
The startup said the fresh capital will be used to expand geographically, strengthen its distribution network, deepen lender partnerships, and explore the possibility of obtaining an NBFC licence.
Founded in 2025 by Samit Shetty and Hitesh Saraf, Nivasa Finance is building a distribution and fulfilment platform focused on affordable housing loans and loans against property (LAP) in non-metro and underserved markets.
The Bengaluru based company primarily caters to self-employed individuals, gig workers, and small business owners who often face limited access to formal secured credit.
Nivasa operates through a hybrid model combining technology-led workflows with on-ground field operations to support borrowers across the entire loan lifecycle, including credit assessment, documentation, lender matching, and loan disbursal.
The startup currently works with more than 10 lending partners, including banks, small finance banks, housing finance companies, and NBFCs.
According to the company, it has already facilitated hundreds of loans worth over ₹20 crore across Mysore and Mandya in Karnataka since launch.
The funding comes amid increasing investor interest in affordable housing finance and secured lending infrastructure targeting India’s underserved credit segments, particularly in Tier-II and Tier-III markets.
The sector has also witnessed rising demand as traditional lenders increasingly partner with technology-led distribution platforms to expand access to formal credit among borrowers with limited documentation or thin credit histories.
Nivasa’s model reflects the broader shift toward embedded and assisted lending ecosystems that combine local distribution capabilities with digital underwriting and loan processing infrastructure.