New Delhi | March 2026 For millions of Indians stepping into the world of investing, the journey often begins with uncertainty and sometimes, costly mistakes. For Deshna Jain, that experience wasn’t just frustrating; it became the foundation for building a solution. MyFinPortfolio, her fintech venture, is designed to address one of India’s most overlooked gaps: access to unbiased, affordable investment advice.
A Personal Problem, A National Gap
Deshna’s entry into investing mirrors that of many young professionals. With steady income and ambition, she sought financial advice only to realise that most recommendations were driven by commissions rather than client outcomes. Mis-sold products and lack of transparency led to financial loss, but more importantly, a deeper insight: millions of Indians were navigating the same broken system.
“I wasn’t naive. I just didn’t have access to the right advice. And I realised neither does most of India.” Deshna Jain
India today has over 300 million retail investors, yet quality advisory remains concentrated among high net worth individuals. For the average salaried investor, choices are limited commission based agents, generic apps, or unverified online advice. This underserved segment became the core focus for MyFinPortfolio.
From Enterprise AI to Retail Impact
An alumna of ISB with expertise in Finance and Strategy, Deshna Jain brings significant experience from working with Fortune 50 companies in AI and enterprise transformation. Her transition from large scale corporate environments to consumer fintech is rooted in a clear vision:
“I spent years helping billion dollar companies get smarter with AI. I wanted to use that same capability to serve someone who actually needed it the everyday Indian investor.” Deshna Jain
This blend of enterprise grade intelligence and consumer accessibility defines MyFinPortfolio’s approach bringing institutional level thinking to retail investors.
A Different Kind of Advisory Model
MyFinPortfolio operates as a SEBI Registered Investment Advisor (RIA), which fundamentally changes the advisory dynamic. Unlike distributors earning commissions, RIAs are legally obligated to act in the client’s best interest. This removes product bias and aligns incentives with investor outcomes.
The platform stands out on three fronts:
- Commission Free Advice
Investors pay a transparent fee, eliminating hidden incentives and conflicts of interest. - Multi-Asset Portfolio Coverage
Beyond equities, MyFinPortfolio covers six asset classes including mutual funds, ETFs, digital gold, corporate bonds, fixed deposits, and government schemes enabling holistic financial planning. - Human + AI Integration
Instead of replacing advisors, AI enhances them. While algorithms handle data analysis and portfolio optimization, human advisors provide context, judgment, and personalized guidance.
“We’re not building a robot. We’re building a smarter advisor. The AI does the heavy lifting so our advisors can spend more time actually helping people.” — Deshna Jain
Democratizing Wealth Creation
At its core, MyFinPortfolio is addressing a structural imbalance in India’s financial ecosystem. Historically, better advice has been reserved for those with higher capital. By offering affordable advisory services, the platform is opening doors for investors across Tier 2 and Tier 3 cities.
An investor contributing ₹10,000 monthly can now access the same level of strategic, diversified advice once limited to affluent individuals. This shift has broader implications not just for individual wealth, but for financial inclusion at scale.
“Investing shouldn’t be a privilege. If we can make quality advice accessible and affordable, we can change the financial trajectory of an entire generation.” — Deshna Jain
The Road Ahead
While still early in its journey, MyFinPortfolio is built on strong fundamentals: regulatory credibility, a founder with domain expertise, and a model aligned with customer trust. As financial literacy rises across India, the demand for reliable advisory will only intensify.
In a landscape crowded with transactional platforms, MyFinPortfolio is positioning itself as a trust-first advisory layer focused not on selling products, but on building financial confidence.
Deshna Jain isn’t just solving for investment efficiency. She’s rethinking who gets access to good financial advice and why that should no longer be a privilege.
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