Jakhar Hospitality Pvt. Ltd. (JHPL), founded by hospitality entrepreneur Abhimanyu Jakhar in 2022, is entering its next phase of growth with plans to launch four new brands and expand its presence into New Delhi. The hospitality group is building a portfolio of experience-led concepts that bring together food, design, entertainment, culture and storytelling.
Rather than positioning hospitality purely around dining, JHPL has been developing destinations designed around the overall guest experience. With its growing portfolio and upcoming expansion, the company is looking to strengthen its presence in India’s evolving hospitality and lifestyle market.
Building Hospitality Around Experiences
JHPL was founded with the vision of creating hospitality spaces that have distinctive identities and offer experiences beyond conventional restaurant formats. The group’s approach combines culinary concepts with immersive design, entertainment and storytelling to create destinations that guests can connect with.
Its portfolio currently includes DEA, Onrique and Alta Stella, while Diablo represents one of the early milestones in the group’s journey. Each concept has contributed to JHPL’s broader effort to explore different formats within dining and lifestyle hospitality.
The company’s growth comes at a time when consumer expectations around hospitality are evolving. Dining is increasingly becoming part of a larger social and experiential occasion, with customers looking for spaces that offer a distinct atmosphere alongside food and service.
For JHPL, this shift has created an opportunity to build concepts where design, culinary experiences and entertainment work together rather than existing as separate elements.
Abhimanyu Jakhar’s Vision for JHPL
At the centre of JHPL’s approach is its founder Abhimanyu Jakhar, who believes hospitality spaces should be built around stories and memorable experiences.
“At JHPL, spaces are designed to host stories. Menu is built on passion, precision, and teamwork. Crafting experiences, not just hospitality spaces,” Jakhar said while describing the group’s philosophy.
He further highlighted the importance of creating destinations that encourage customers to return for the overall experience rather than only the food.
“For JHPL, we focus on creating not just restaurants or hotels but experiences that blend luxury with storytelling. For us, success is about the impact created and seeing customers return not just for the food, but for the experience,” he added.
This philosophy remains central to how the company approaches new concepts and expansion.
Four New Brands in the Pipeline
As part of its next growth phase, JHPL is planning to introduce four new brands next year. While the company is yet to reveal detailed formats for the upcoming concepts, the new launches are expected to further diversify its portfolio across experiential hospitality.
The expansion is aimed at creating brands with individual identities while maintaining the larger philosophy that connects the JHPL portfolio.
For the group, the strategy is not simply about increasing the number of outlets. Instead, it is focused on developing differentiated concepts that can occupy distinct spaces within the hospitality and lifestyle ecosystem.
JHPL Sets Its Sights on New Delhi
Alongside the four upcoming brands, JHPL is also preparing to expand into New Delhi. The move represents an important step in the group’s geographical expansion and provides an opportunity to introduce its experience-led hospitality approach to a new market.
New Delhi’s established dining and lifestyle ecosystem also offers a diverse consumer base for hospitality concepts built around food, entertainment and design.
The company plans to use its expansion to explore new formats while continuing to build strong identities around each of its brands.
Outlook
Jakhar Hospitality’s next phase reflects a broader ambition to build a multi-brand hospitality portfolio where every concept offers its own personality while remaining connected by a common philosophy.
With four new brands planned and an expansion into New Delhi on the horizon, JHPL is looking to scale its presence without moving away from its focus on experiential hospitality.
As the group continues to develop new concepts, its larger vision remains centred on creating spaces that bring together food, culture, design, entertainment and storytelling — destinations that guests do not simply visit, but experience, remember and return to.
About Jakhar Hospitality Pvt. Ltd.
Jakhar Hospitality Pvt. Ltd. (JHPL) is a hospitality group founded by Abhimanyu Jakhar in 2022. The company focuses on developing experiential dining and lifestyle destinations that combine food, design, entertainment and storytelling. Its portfolio includes DEA, Onrique and Alta Stella, alongside Diablo, an early milestone in the group’s journey. JHPL continues to explore innovative hospitality formats and distinctive brand identities as it expands across India.