Nutrition and supplements marketplace HyugaLife has raised ₹100 crore ($10.5 million) in a Series A funding round led by IvyCap Ventures, with participation from First Bridge Fund.
The company had earlier secured $6.3 million in seed funding in February 2024 from Peak XV Partners and Spring Marketing Capital, along with backing from Stride Ventures, GetVantage, and cricketer KL Rahul.
Founded by Sachin Parikh, Anvi Shah, and Neehar Modi, HyugaLife plans to use the fresh capital to strengthen its AI-led personalisation stack, build a dark store network for faster deliveries, and expand its presence in offline retail.
The platform focuses on offering verified and authentic nutrition products through its proprietary H-Tested programme, which includes direct sourcing from brands and independent lab testing for nutrition quality and heavy metals.
HyugaLife currently hosts 450+ brands and over 10,000 products across categories such as proteins, supplements, health foods, and wellness. It caters to a wide customer base including fitness enthusiasts, athletes, working professionals, and families.
The company operates under parent entity Pratech Brands, which also owns ventures like Neesan Ventures and Inaari focused on women’s health.
On the financial front, Pratech Brands reported revenue of ₹45.32 crore in FY25, up from ₹38.63 crore in FY24, while losses narrowed to ₹21.32 crore from ₹32 crore, indicating improving operational efficiency.
The funding comes amid rising consumer demand for trusted and personalised nutrition products in India’s rapidly growing health and wellness market.
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