Centricity is in discussions to raise around $30 million in a fresh funding round led by Mitsubishi UFJ Financial Group (MUFG) and Susquehanna International Group (SIG), according to sources familiar with the matter.
The proposed financing comes less than two years after the Gurugram based wealthtech startup raised its seed funding round.
According to sources, the round is likely to value the company at approximately $250 million, nearly double its previous valuation. In September 2024, Centricity had raised $20 million in a seed funding round led by Lightspeed Venture Partners at a valuation of around $125 million.
The earlier round also saw participation from Paramark VC, Burman Family Office, Shantanu Agarwal, and angel investors including Ritesh Agarwal, Vishal Dhupar, and the MS Dhoni Family Office.
Founded in 2022 by Manu Awasthy, Centricity operates in the wealth management and financial advisory space through platforms such as Invictus and One Digital.
The startup offers plug-and-play solutions aimed at helping professionals transition from employee roles to entrepreneurship in financial advisory services. Its platforms enable financial advisors to access and distribute financial products while simplifying portfolio management and customer engagement.
Sources said the fresh capital is expected to be deployed toward technology development, expansion of private banking services, and strengthening the company’s advisory and distribution ecosystem.
Centricity declined to comment on the development, while queries sent to MUFG and SIG did not receive a response till publication.
The development comes amid rising investor interest in India’s wealthtech sector. According to industry estimates, Indian wealthtech startups raised more than $634 million across 51 deals involving 39 startups during 2024 and 2025.
Several startups in the segment have also raised fresh capital this year, including AssetPlus, Wint Wealth, Sahi, Bachatt, and Jiraaf. Among the largest recent deals, Dezerv raised $40 million in October 2025 in a round co-led by Premji Invest and Accel at a valuation of around $300 million.
The latest fundraising discussions highlight growing momentum in India’s digital wealth management ecosystem as startups look to tap increasing retail participation in investment and advisory products.
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