Author: Aman Atulya

Zydus Wellness has expanded its iconic Glucon-D portfolio by entering the performance hydration segment with the launch of Glucon-D Recharge. The move reflects the brand’s evolution from traditional instant energy solutions to science-backed hydration and energy products tailored for modern, active consumers. To strengthen its positioning, the company has appointed Milind Soman as brand ambassador, aligning the product with his philosophy of consistent, everyday fitness and mindful movement. Riding India’s Fitness and Hydration Wave The launch comes as India’s performance hydration market witnesses rapid growth, driven by rising fitness awareness and lifestyle shifts. With Glucon-D Recharge, Zydus Wellness aims to…

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Boldfit, India’s leading sports and fitness brand, has strengthened its partnership with Royal Challengers Bengaluru (RCB) with the launch of its season-long campaign, “Champions #TrainBold.” Now in its third year of association, the collaboration moves beyond branding into deep product co-creation, reflecting a shared belief that championship performance begins in training. This year, Boldfit is working closely with the RCB squad to design products aligned with the intensity, routines, and performance needs of professional athletes, marking a strategic shift from sponsorship to co-built fitness innovation. Limited-Edition Drop Built for Training and Matchday Culture At the centre of the campaign is…

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Fintech platform Stable Money is set to raise $15 million (approximately Rs 125 crore) from its existing investors, according to reports. The round is expected to be backed by current stakeholders, signaling continued confidence in the company’s growth trajectory and business model. Strengthening position in fixed-income investment space Stable Money operates as a platform focused on fixed-income investment products, enabling users to access instruments such as fixed deposits and other low-risk financial assets. The startup aims to simplify access to stable and predictable returns for retail investors through a digital-first experience. Building a consumer-focused wealth platform The company is positioning…

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Anthropic, the artificial intelligence company behind the Claude chatbot, is reportedly exploring plans for an initial public offering as early as October. The move comes as the firm accelerates its growth amid rising competition with OpenAI in the global AI race. According to reports, Anthropic has initiated early discussions with Wall Street banks to evaluate potential roles for a public listing. While the plans are still at a preliminary stage, the development signals the company’s intent to tap public markets to fund its next phase of expansion. IPO Plans Reflect Intensifying AI Competition The potential IPO comes at a time…

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Burmese speciality restaurant chain Burma Burma has raised over Rs 38 crore (approximately $4 million) in a private funding round, valuing the company at around Rs 500 crore ($53 million). The round saw participation from existing investor Negen Capital, along with new investors Endurance Capital and Coheron Wealth. Expanding premium dining footprint across India Founded in 2012, Burma Burma operates 21 outlets across major cities including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Ahmedabad, and Chandigarh. The brand has carved a niche in the premium casual dining segment, offering a focused vegetarian Burmese cuisine experience. Strong financial performance and profitability metrics…

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India’s ₹8.7 lakh crore jewellery industry has historically been organized around a single governing logic: inventory defines value. Design, distribution, and customer experience have all been shaped by what is available rather than what is desired. While this model has enabled operational scale and predictability, it has also introduced a structural limitation in a category that is inherently personal. Jewellery, despite its symbolic and emotional significance, has largely remained standardized, finite, and supply-driven. The Emergence of the Intent-Driven Consumer This paradigm is now being challenged by a generational shift. Millennials and Gen Z are redefining jewellery not as an occasional…

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Accel and Prosus have invested in six early-stage Indian startups under their Atoms X programme, strengthening their push into deep-tech and frontier innovation. The selected startups span diverse sectors including air purification, spacetech, cancer diagnostics, elder fitness, and brain-computer interface technologies. The cohort was chosen from a pool of over 2,000 applications, reflecting strong interest in emerging technology-led ventures. Funding Structure and Startup Portfolio Under the partnership, Prosus will match Accel’s investment in each startup. Cheque sizes range between $200,000 and $1 million from each investor, allowing startups to raise up to $2 million in total funding. Startups backed under…

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Pediatric wellness startup RN Kids has raised Rs 7.1 crore (approximately $760K) in a pre-seed funding round, with participation from Ashish Kacholia and Lashit Sanghvi, along with angel investors including Mohit Sadaani, Hitesh Dhingra, Ajay Mehra, and Samir Palod, as well as select family offices. Building a clean-label pediatric wellness brand Founded in September 2025 by Rushabh Nandu and Nihar Parekh, RN Kids is focused on developing clean-label, clinically backed formulations for children’s everyday health needs. The startup addresses common concerns such as growth, immunity, gut health, and cough and cold care through science-led products. Identifying gaps in children’s healthcare…

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Quick commerce platform OZi has raised $6.2 million (approximately Rs 51 crore) in a Series A funding round led by RTP Global, with participation from Blume Ventures, Huddle Ventures, and Zeropearl VC. The round also saw backing from marquee angel investors including Kishore Biyani and founders from leading startups such as Unacademy, Livspace, and Spinny. This follows its $3.3 million seed round in October 2025. Building a quick commerce platform for modern parents Launched in 2025 by Amit Sah, OZi is a quick commerce platform focused on baby and kids’ products, offering curated selections across apparel, toys, baby gear, and…

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Meesho has launched Vaani, a Gen AI-powered conversational voice shopping assistant, as it looks to simplify digital commerce for the next 500 million users across India’s tier 2 and smaller markets. The feature aims to replicate the natural flow of offline shopping, where users describe their needs, ask questions, and seek reassurance before making a purchase. With Vaani, users can interact through voice, ask follow-up questions, and refine their choices without relying heavily on typed searches or filters. AI Architecture and Product Experience Design Vaani supports the entire shopping journey, including product discovery, selection, and checkout. It understands user intent,…

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