New Category for Health-Conscious Consumers
Swiggy on Monday announced the launch of EatRight, a new category aimed at users seeking healthier food options. The category brings together offerings such as high-protein meals, low-calorie dishes and food with no added sugar under a single umbrella, and is now live across more than 50 cities.
Scale and Restaurant Participation
According to the company, EatRight currently features over 1.8 million dishes sourced from more than 2 lakh restaurant partners. Swiggy said the category has been designed to integrate health-focused options into users’ regular ordering behaviour rather than positioning them as niche or separate choices.
Growth Trends From Ordering Data
Swiggy also shared insights from its platform data, noting that Tier-2 cities have seen nearly two times year-on-year growth in healthy food orders compared with metro cities. Chandigarh, Guwahati, Ludhiana and Bhubaneswar emerged as leading Tier-2 markets driving this growth, reflecting a widening demand for health-oriented food beyond major urban centres.
Product Positioning and User Experience
Deepak Maloo, Vice President, Food Strategy, Customer Experience and New Initiatives at Swiggy, said the EatRight category is intended to reduce decision fatigue for users. He added that the initiative blends healthier food options seamlessly into everyday ordering habits through clearer categorisation and simplified discovery.
Impact on Restaurant Partners
In a statement, Swiggy said several of its partner brands are creating new stock-keeping units aligned with rising consumer interest in healthier eating. The company expects this to expand menu diversity while allowing restaurants to tap into a growing demand segment.
Strategic Context
The launch comes amid a broader shift in consumer preferences toward fitness, nutrition and mindful eating, particularly among younger users. For Swiggy, EatRight represents an effort to capture this trend at scale while strengthening engagement across both metro and non-metro markets.
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