Funding Announcement and Investors
Packaged food startup Alimento Agro Foods Pvt Ltd has raised Rs 52 crore, or about $5.8 million, in a Series A funding round led by IvyCap Ventures. The company operates in the convenience food segment and owns two consumer brands, MOM Meal of the Moment and Gimi Gimi.
Use of Proceeds
The company said the fresh capital will be deployed to expand manufacturing capacity, strengthen its pan-India distribution network, and invest in new product development across both brands. Scaling operations and improving retail reach beyond current markets will be key priorities in the next phase of growth.
Founders and Company Background
Alimento Agro Foods was founded by Prateek Bhagchandka and Mugdha Bhagchandka. The company has built its business around fast-growing packaged food categories, focusing on convenience, flavour innovation, and mass-market accessibility.
MOM Meal of the Moment Brand Focus
MOM Meal of the Moment operates in the instant meals and snacks category, targeting urban consumers seeking quick and convenient food options. The brand has gained traction in the ready-to-eat and ready-to-cook segments, which continue to see strong demand driven by changing lifestyles and time-constrained consumption patterns.
Gimi Gimi and Global Flavour Play
The company’s second brand, Gimi Gimi, is positioned as a Korean-style noodle offering tailored for Indian consumers. Alimento is betting on the growing popularity of global cuisines, particularly Korean food, to scale the brand nationally and differentiate it in a crowded instant noodles market.
Market Context and Strategy
According to the founders, both brands are witnessing steady demand, creating an opportunity to scale manufacturing and distribution. Alimento aims to build a portfolio of mass-market convenience food brands, competing with established FMCG players as well as emerging direct-to-consumer food startups in the instant and packaged food space.
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