Prodyt, a product by Advanssian LLP, is emerging as one of India’s most focused solutions for the long-ignored post-sale ecosystem. Built by Amazon-experienced engineer Jyoti Goel, the platform addresses a challenge millions face daily: managing products, warranties, bills and service requests without losing time or clarity. The idea didn’t start in a boardroom it began in her home.
A Founder’s Journey Shaped by Resilience
Born in Jhansi, Jyoti’s ambitions carried her far beyond expectations. She moved to Delhi for engineering, interned with Samsung in South Korea, briefly joined a government role in Jabalpur, and returned to the private sector despite criticism. A casual remark “Tum toh tier-3 college se ho” turned into a defining catalyst. Amazon became her target.
Three attempts failed. Motherhood and responsibilities forced a pause. Then the pandemic years arrived, bringing personal loss that reshaped her purpose. With a three-month-old baby beside her, she prepared again, often studying through the night. In April 2022, she cracked Amazon a moment she wished her parents were alive to witness.
Inside Amazon, she learnt how global systems operate with precision. At home, she observed how much time families lose after buying products. Lost bills. Warranty confusion. Endless customer support loops. As a mother, those minutes mattered.
Why Prodyt Was Built
Jyoti founded Advanssian and officially launched Prodyt in June 2025 designed to solve everything that happens after checkout. While brands perfect pre-sale experiences, post-sale remains fragmented. The problem, she realised during international travel, is global.
What Prodyt Delivers to Companies
For companies, Prodyt offers a complete post-sale infrastructure in a single, integrated system. Brands can manage products, customers, complaints and feedback through a streamlined web-based CRM, eliminating the clutter of disconnected tools. Paper-heavy registrations disappear through Prodyt’s QR-based, fully digital onboarding flow, which companies can customise to their own branding. Beyond service efficiency, Prodyt turns support data into meaningful retention and revenue opportunities through WhatsApp, email and push campaigns helping brands reduce overheads, resolve issues faster and build long-term trust.
What Prodyt Brings to Customers
For consumers, Prodyt simplifies the entire ownership journey. They can manage every product they own inside one app, register purchases instantly by scanning a QR code, and track warranties, complaints and service progress in real time. With support available in both Hindi and English, the platform removes bill-loss worries, eliminates confusion and brings clarity to a process that has historically been fragmented and time-consuming.
What Comes Next
Amazon perfected pre-sale excellence. Prodyt is building the layer India forgot the entire journey after the purchase. And at its core is a founder who proved that where you begin never limits where you can lead.
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