ExtraMile Play Raises $500K to Scale AI-Led Gamified Employee Engagement Platform

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Gamified employee engagement platform ExtraMile Play has secured $500,000 in seed funding, led by GSF, with participation from Mount Judi Ventures, GrowthSense, and Growth91. This follows its earlier ₹80 lakh angel round raised from Chirag Shah, Rahil Bhansali, Animesh Kumar, and 1SmallStep.

Capital to Power Product Innovation and Global Expansion

The company said the fresh infusion will be used to accelerate product innovation, strengthen technology infrastructure, and expand into new enterprise verticals and international markets.

A Decade of Building Gamified Workplace Engagement

Founded in 2011 by Pooja Bajaj, ExtraMile Play offers a B2B SaaS employee engagement platform built on behavioral science and gamification principles. Its library includes over 180 digital and virtual activities designed to enhance team cohesion across remote, hybrid, and in-office environments.

The platform enables enterprises to create consistent, measurable, and purpose-driven engagement programs, integrating play with learning, wellbeing, and culture-building.

Cross-Sector Adoption and Expanding Product Lines

Over the past year, ExtraMile Play has partnered with 100+ enterprises across BFSI, Retail, Pharma, Consulting, and IT, engaging more than 1.5 lakh employees. The company has also expanded its product suite to include learning games, DEI-focused programs, and wellbeing modules, driven by rising demand for experiential employee engagement.

Growing Enterprise Clientele

Its notable clients include Motilal Oswal, EY, Cipla, Aditya Birla Capital, Edelweiss, and Nexus Malls. ExtraMile Play aims to elevate workplace culture through AI-powered, gamified experiences, positioning itself as a leading player in the future-of-work ecosystem.

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