E-commerce enablement platform GoKwik has promoted Abhinav Midha to the position of Chief Business Officer (CBO). In his new role, Abhinav will lead overall business strategy, sales operations, and agency partnerships as the company aims to deepen its market presence and scale sustainably.
Driving Growth and Operational Excellence
Since joining GoKwik four years ago as Vice President of Sales, Abhinav has played a pivotal role in transforming the company into a 100% year-on-year revenue growth business while maintaining profitability. He built a scalable go-to-market strategy, streamlined coordination between sales, marketing, and product teams, and laid a strong foundation for GoKwik’s product-led growth model.
Chirag Taneja, Co-founder and CEO of GoKwik, said, “Abhinav has been at the heart of GoKwik’s commercial success. His transition to CBO comes at a crucial time as we prepare to expand our market share and build a globally respected, India-born eCommerce enabler.”
Experience and Vision
With nearly two decades in retail, e-commerce, and SaaS, Abhinav brings strong operational and strategic expertise. He previously co-founded Shopholix, digitising offline fashion retail experiences, and held leadership roles at Magicpin and Café Coffee Day.
Sharing his vision, Abhinav said, “My goal as CBO is to make GoKwik the best eCommerce enabler, powered by innovation, a predictable GTM engine, and a world-class team. It’s about building compounding value for merchants, partners, and the ecosystem.”
Powering India’s D2C Ecosystem
GoKwik currently empowers over 15,000 brands, including Lenskart, Mamaearth, Neeman’s, and Man Matters. The platform helps D2C businesses enhance conversions, reduce return-to-origin (RTO) rates, and improve customer engagement through its checkout, communication, and growth solutions.
This leadership move underscores GoKwik’s ambition to scale faster while staying rooted in operational discipline and innovation.
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