Hyderabad-based jewellery brand Goyaz has raised ₹130 crore ($14.6 million) in a Series A round led by global investor Norwest Venture Partners. This is the company’s first institutional funding. The capital will be used to expand retail presence across major Indian cities, enhance manufacturing capabilities, and strengthen its omnichannel experience.
About Goyaz
Founded in January 2023 by Priyanka Vemuluri, Goyaz specialises in gold-plated silver jewellery, particularly in bridal, festive, and contemporary designs. In less than two years, it has rapidly grown to 18 stores across multiple states, redefining the customer experience in the occasion jewellery segment.
Craftsmanship and Consumer Offerings
Goyaz combines traditional Indian craftsmanship with modern aesthetic sensibilities. All products are BIS hallmarked and certified for authenticity. The brand also offers customer-centric services such as:
- 55% exchange value on jewellery
- Lifetime service on stones
These initiatives have helped Goyaz build trust among modern Indian consumers seeking premium yet affordable jewellery.
Founder’s Perspective
“Their partnership empowers us to broaden the reach of our meticulously crafted occasion jewellery. With Norwest’s strategic guidance, we aim to accelerate growth, diversify our collections, and strengthen our retail presence across key markets,” said Priyanka Vemuluri, founder and CEO of Goyaz.
About the Investor
Norwest India is part of Norwest Venture Partners, a global venture and growth equity firm managing over $12.5 billion in capital. The firm backs high-potential companies across consumer, healthcare, and technology sectors.
Future Outlook
With rising demand for premium silver jewellery in India, Goyaz aims to evolve into a nationwide brand and a leading name in the affordable luxury segment.
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