Mumbai-based home care brand Happi Planet has raised $2 million (₹18 crore) in a funding round led by Fireside Ventures and Prath Ventures, marking its first institutional investment.
Founded in 2021, Happi Planet manufactures and markets eco-friendly home care products including laundry liquids, dishwashing liquids, floor cleaners, and surface cleaners. The company’s products are positioned as sustainable, toxin-free alternatives for urban consumers seeking conscious lifestyle choices.
Before this round, Happi Planet was primarily self-funded, supported by internal capital and a few early-stage investors. The latest infusion will help the brand expand its product portfolio, enhance distribution networks, and strengthen its team across key functions to support rapid growth.
Currently, Happi Planet sells its products through direct-to-consumer (D2C) channels, major online marketplaces, and a growing network of select offline retail outlets. With the fresh funding, the company plans to deepen its reach across India’s top metro and Tier-I cities while entering new retail touchpoints to drive accessibility.
Happi Planet operates in a competitive space, going up against both legacy players like Godrej Consumer Products, HUL, and ITC, and emerging sustainable brands such as Beco, Neynto, and The Better Home. Its focus on sustainability and transparency, however, gives it a distinctive edge in the rapidly expanding green consumer goods market.
The company aims to bridge the gap between affordability and eco-consciousness in India’s home care segment. As consumers increasingly shift toward cleaner, safer, and planet-friendly alternatives, Happi Planet’s funding marks a significant step toward scaling a home-grown, sustainable brand for modern households.
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