New Delhi | August 2025 — Mithila Foods, an FMCG startup focused on bringing Bihari staples to modern consumers, has secured ₹1.5 crore in seed funding from Aviral Bhatnagar’s AJVC fund.
Founded earlier this year (January 2025) by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods offers heritage products like sattu, roasted chana, makhana, and katarni chuda. The brand has rapidly scaled—launching over 20 SKUs, achieving an annualized revenue of ₹3 crore, and serving over 25,000 customers across 4,000 pin codes within just five months of operations.
Aviral Bhatnagar’s A Junior VC (AJVC) follows its standard playbook investing ₹1.5 crore in exchange for roughly 9% equity. The fund has already backed nine pre-seed startups spanning AI, consumer tech, and regional brands, and recently closed its ₹100 crore first fund with potential to scale via a green-shoe option.
The fresh capital will be deployed to expand distribution channels, fortify the supply chain, and introduce new Bihar-rooted product lines. Mithila’s offerings are positioned both in urban markets and among migrant communities seeking regional delicacies.
If you’re into founder-first stories of grassroots brands scaling nationally, follow StartupByDoc.