- EaseMyTrip enters investment space
In a significant move beyond its core travel business, EaseMyTrip has launched EMT Invest, a strategic investment arm designed to support India’s next wave of profitable, founder-led companies. - Targeting scale-ready businesses—not early-stage startups
EMT Invest is not a VC-style fund. It will steer clear of early-stage or experimental ventures. Instead, its focus will be on businesses with:- A minimum of ₹5 crore in annual profit before tax
- Strong unit economics
- A scalable business model
- Continued operational control by founding teams
- Minority investments with strategic backing
EMT Invest will typically acquire minority stakes of up to 49%, ensuring no operational interference. The aim is to offer capital support along with:- Access to EaseMyTrip’s 3+ crore user base
- Digital infrastructure
- Brand and marketing expertise from the travel industry
- More than just capital—partnership for transformation
Founder and Chairman Nishant Pitti emphasized that EMT Invest is about becoming a strategic growth enabler, not just a capital provider. The vision is to help businesses hit major milestones like IPOs or secondary exits within 3–5 years. - EMT Invest vs traditional PE/VC models
Unlike private equity firms or venture capital funds, EMT Invest is structured as a growth partner with a long-term outlook, designed to unlock real business value without aggressive restructuring or operational takeover. - Transparent onboarding process
Interested businesses can apply by submitting:- Two years of audited financials
- Cash flow statements
- Cap table
- A 3–5 year growth plan
Final terms will be subject to mutual agreement and compliance during a second phase of evaluation.
- A continuation of EaseMyTrip’s evolution
Founded in 2008 by the Pitti brothers, EaseMyTrip started as a B2B2C travel booking platform for offline agents, evolved to B2C in 2011, and added enterprise solutions (B2E) in 2013. With EMT Invest, it’s now expanding beyond travel into the business investment space. - Social hint turned official
The announcement follows a recent teaser shared by Nishant Pitti on X (formerly Twitter), where he hinted at EaseMyTrip’s intent to enable India’s “next big businesses.”
