Men’s personal care brand Unbound has raised Rs 8 crore in a funding round led by Fireside Ventures. The investment comes ahead of the brand’s official launch, signalling investor confidence in the evolving men’s grooming and self-care market in India.
Capital to launch multi-category product portfolio
The fresh funds will be used to launch its first range of products across skin, hair, and body care. The company is preparing to introduce a performance-led product lineup designed for modern, active lifestyles.
Building a performance-driven grooming brand
Co-founded by Kanika Mittal and Atul Arora, Unbound is focused on creating high-efficacy, multi-functional personal care products. The brand targets everyday challenges such as sweat, sun exposure, pollution, and hard water, offering solutions that are efficient and easy to use.
Simplifying grooming with multi-functional formulations
Unbound’s core approach lies in engineering formulations that combine multiple functions into a single product, making grooming more intuitive and time-efficient. This aligns with the needs of modern consumers seeking convenience without compromising performance.
Tapping into evolving men’s personal care trends
India’s men’s personal care market is shifting beyond basic hygiene products toward performance-oriented and lifestyle-driven solutions. With increasing focus on fitness, outdoor activities, and self-care, Unbound aims to position itself in a new-age premium grooming segment.
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