Skincare brand ClayCo has raised Rs 34.59 crore (around $3.7 million) in a Series A funding round led by Twenty-Nine Capital Partners Ventures, with participation from ICMG Global Ventures. The round comes after its earlier $2 million investment from Unilever Ventures in October 2024, marking continued investor confidence in emerging D2C beauty brands.
Capital to drive category expansion and product innovation
The fresh funds will be used to accelerate product development, expand into new categories, and strengthen working capital. The company is preparing to deepen its presence across skincare while entering adjacent segments.
Building a modern skincare brand with traditional inspiration
Founded in 2023 by Niharika Jhunjhunwala, ClayCo focuses on blending natural ingredients with modern formulations. Its debut range, “Rituals of Japan,” features cleansers, serums, moisturisers, and essences inspired by ingredients such as rice, sake, and azuki beans.
Strong revenue growth signals early traction
ClayCo has demonstrated rapid growth, with revenue rising from Rs 5 crore in FY24 to Rs 33 crore in FY25, and further scaling to Rs 72 crore in FY26, highlighting strong consumer adoption in the competitive skincare segment.
Omnichannel distribution across D2C and marketplaces
The brand operates through its D2C platform, along with marketplaces such as Nykaa, Amazon, and Tira, and has also expanded into quick commerce channels, improving accessibility and distribution reach.
Market outlook: D2C beauty brands scaling beyond skincare
With plans to expand into body care and hair care, ClayCo is positioning itself as a multi-category personal care brand. The move aligns with a broader trend of Indian D2C brands evolving into full-stack beauty platforms backed by strong digital distribution.
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