Aman Gupta, co-founder of boAt, has raised Rs 100 crore in seed funding for his new venture Off Beat, in a round led by Bessemer Venture Partners. The startup is reportedly valued at around Rs 450 crore, highlighting strong investor confidence in Gupta’s track record of building scalable consumer brands.
Building a creator-led, AI-driven content platform
Off Beat is positioned as a content and creator-led venture, expected to leverage technology and AI to build its platform. While detailed business specifics remain undisclosed, the focus is likely on combining creator ecosystems with AI-driven distribution and engagement tools.
Founder-first approach drives investor confidence
Gupta emphasised the importance of strategic partnerships over capital, highlighting Bessemer’s global experience with companies like Shopify, Canva, LinkedIn, and Anthropic. The funding round, completed within a month of launch, reflects high conviction in founder-led ventures with proven execution capabilities.
Second entrepreneurial journey after boAt’s scale
This marks Gupta’s second major venture after boAt, which crossed Rs 3,000 crore in revenue while achieving profitability. The move comes amid his transition from an active operating role at boAt, alongside leadership changes and delayed IPO plans at the company.
Expanding into creator economy and personal brand ventures
Beyond entrepreneurship, Gupta has invested in 100+ startups through Shark Tank India and personal investments. With Off Beat, he is entering the creator economy space, aligning with a broader trend of founders building personal brand-led platforms leveraging content and technology.
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