Boldfit, India’s leading sports and fitness brand, has strengthened its partnership with Royal Challengers Bengaluru (RCB) with the launch of its season-long campaign, “Champions #TrainBold.” Now in its third year of association, the collaboration moves beyond branding into deep product co-creation, reflecting a shared belief that championship performance begins in training.
This year, Boldfit is working closely with the RCB squad to design products aligned with the intensity, routines, and performance needs of professional athletes, marking a strategic shift from sponsorship to co-built fitness innovation.
Limited-Edition Drop Built for Training and Matchday Culture
At the centre of the campaign is a limited-edition RCB x Boldfit merchandise drop, created for both training performance and fan culture. The collection includes performance essentials such as towels, lifting belts, grips, sports equipment, bottles, and shakers, aimed at individuals who train with intent.
The drop is designed not just as merchandise but as an extension of the RCB training ecosystem, bringing fans closer to how professional athletes prepare behind the scenes.
Fan Engagement Through Player-Used Equipment
Adding a unique layer of engagement, every purchase from the collection gives fans a chance to win official, player-used training equipment from the RCB team gym. Rewards include lifting belts, yoga mats, skipping ropes, resistance bands, gym balls, and grips, each accompanied by an authenticated RCB metal placard, turning them into collector-grade memorabilia.
From Sponsorship to Co-Creation
Pallav Bihani, Founder of Boldfit, highlighted that RCB fans are known for their bold energy, but true boldness is built through consistent training. He added that the partnership has evolved from support to co-creation, with products designed alongside the team for a wider community that chooses to train bolder.
Building India’s Fitness Culture
Founded in 2018 and headquartered in Bengaluru, Boldfit has emerged as a key player in India’s fitness ecosystem, offering high-performance apparel, sneakers, and training equipment. Positioned as more than just a brand, Boldfit is building a fitness movement that empowers individuals, from beginners to elite athletes, to push limits and embrace a bold, performance-driven lifestyle.
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