D2C pet care brand Moe Puppy has raised Rs 2 crore in a pre-seed funding round led by PedalStart, with participation from Zindagi Live Angel Fund and other angel investors. The fresh capital will be used to strengthen marketing efforts, invest in research and development, optimise supply chain operations, and hire across growth, operations, and customer experience functions. The funding comes as the startup looks to expand its footprint in India’s growing pet care market.
Building science-backed grooming and wellness products
Founded in 2023 by Manish Paul, Moe Puppy focuses on pet grooming and wellness products designed for ease of use and effectiveness. Its product portfolio includes offerings such as dry shampoo and anti-tick spray, catering to pet owners looking for practical, science-backed solutions for daily pet care. The brand aims to simplify pet hygiene and wellness routines through accessible and functional products.
Omnichannel distribution across digital and quick commerce platforms
Moe Puppy operates through a multi-channel distribution strategy, selling via its own website, major marketplaces like Amazon, and quick commerce platforms such as Blinkit and Zepto. It is also available on pet-focused platforms like Supertails, enabling wider reach across urban consumers. This omnichannel approach allows the brand to tap into both planned and impulse purchase behaviours.
Strong early traction in a growing pet care market
The startup claims to have served over 1 lakh customers, with a repeat purchase rate of around 30%, indicating strong customer retention. Moe Puppy also reports 10x growth over the past year, reflecting rising demand for premium pet care products in India. As pet ownership continues to grow, the company is positioning itself to capture a larger share of the wellness-focused pet care segment.
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