Women’s Activewear Brand Sees Strong Growth With Improved Cost Discipline
India’s direct-to-consumer activewear segment continues to expand as specialised brands scale through digital channels. BlissClub, a women-focused D2C activewear startup, reported operating revenue of ₹131.5 crore in FY25, marking a 51% increase from ₹87 crore in FY24, according to financial filings with the Registrar of Companies.
The Bengaluru-based brand focuses on women’s activewear, accessories, and lifestyle products, with product sales remaining its sole source of operating revenue. The company also recorded ₹3.5 crore in non-operating income, taking its total income to ₹135 crore for the fiscal year.
Cost Control and Operational Efficiency Drive Loss Reduction
BlissClub’s largest expense remained the cost of materials, which rose 38% to ₹62 crore in FY25 from ₹45 crore in the previous year. Advertising expenses increased 31% to ₹29.5 crore, while transportation costs more than doubled to ₹16 crore as the company expanded distribution.
However, the company significantly reduced employee benefit expenses by 42% to ₹18 crore from ₹31 crore in FY24. Overall expenses increased modestly by 14% to ₹155.5 crore, allowing revenue growth to outpace costs.
As a result, the company cut its losses by 54.5% to ₹20 crore in FY25 compared with ₹44 crore a year earlier. Its EBITDA margin stood at -15.09%, while return on capital employed remained negative.
D2C Growth Positions Brand for Path to Profitability
BlissClub has raised approximately $21.6 million in funding with Elevation Capital as its lead investor. The brand operates in India’s activewear market alongside players such as HRX, Decathlon Domyos, and Cultsport.
With revenue rising more than eightfold since FY22 and tighter cost control in FY25, BlissClub could move closer to breakeven if growth continues with disciplined spending.
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