Social gaming platform Zupee has acquired Nucanon, a Sydney-based startup known for its advanced AI-driven interactive storytelling technology. This strategic acquisition marks a pioneering collaboration between India and Australia in the digital entertainment space, combining Zupee’s expansive user network with Nucanon’s narrative AI capabilities.
Redefining Digital Storytelling
Nucanon’s proprietary world-building AI engine lies at the heart of this partnership. The technology enables creators to design branching storylines, responsive characters and AI-generated worlds that evolve based on user decisions. Unlike traditional scripted narratives, Nucanon’s system allows dynamic storytelling where characters retain memory, dialogues feel spontaneous and every user’s journey is unique.
“The holy grail of interactive entertainment is true player agency within a compelling story,” said Nilushanan Kulasingham, CEO of Nucanon. “With Zupee’s support, we can now scale our vision of building AI that understands and adapts to storytelling, not just generates content.”
Strengthening India’s Global Entertainment Leadership
Following the acquisition, Nucanon’s founding team will move to Zupee’s India headquarters to lead product innovation. The technology will anchor a new interactive storytelling division within Zupee, aiming to deliver immersive story-worlds across gaming, entertainment and cultural content.
Zupee stated that this move aligns with its vision to develop a global platform for intelligent and culturally rooted digital entertainment. The company is expanding its teams across technology, design and storytelling, inviting creators to build the next generation of AI-led entertainment experiences.
About the Companies
Founded by Dilsher Singh Malhi, Zupee is India’s leading social gaming and entertainment platform. Nucanon, based in Sydney, focuses on building AI systems that power interactive and emotionally engaging narrative experiences.
Keep building. Keep learning. Keep growing with StartupByDoc.