Shark Tank featured spice brand strengthens ecommerce and offline distribution
Shark Tank-featured spice brand Zoff Foods has raised $2 million (approximately Rs 16.5 crore) in fresh funding from JM Financial Private Equity. With this investment, the company’s total funding to date has reached around $7 million, with JM Financial India remaining its lead investor. The new capital will support the brand’s growth as demand rises for organised and branded packaged spice products in India.
Capital to expand ecommerce operations and retail presence
The fresh proceeds will be used to strengthen Zoff Foods’ ecommerce business and expand its offline distribution network. The company aims to scale its reach across modern retail and digital channels while improving supply chain efficiency to cater to rising consumer demand for premium packaged spices.
Founders building branded packaged spice and food products
Founded in 2018 by Akash Agrawal and Ashish Agrawal, Zoff Foods specialises in high-quality spices and related food products. The brand offers a curated range that includes packaged spices, dry fruits, and whole food products. Zoff focuses on providing preservative-free, hygienically processed spices positioned as a modern alternative to traditional loose spice purchases.
Revenue growth amid rising competition in organised spice market
According to TheKredible, Zoff Foods reported revenue of Rs 103 crore in FY25, reflecting an 11 percent increase from Rs 93 crore in FY24. However, the company posted a net loss of Rs 17 crore in FY25 compared to a loss of Rs 20 lakh in the previous fiscal year as it continues investing in expansion. The Indian spices market is projected to grow from Rs 2.2 lakh crore in 2025 to Rs 5.2 lakh crore by 2034, creating opportunities for organised brands competing with established players such as Everest and MDH.
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