Mumbai | August 2025 – Quick commerce giant Zepto has joined hands with real estate disruptor House of Abhinandan Lodha (HoABL) to roll out a striking campaign, “Land in 10 Minutes.” The collaboration has caught India’s startup ecosystem by surprise, sparking conversations about bold marketing and cross-industry creativity.
Campaign Snapshot
- Concept: Buy land in 10 minutes, echoing Zepto’s delivery promise
- Partners: Zepto x HoABL
- Impact: Viral traction across social media and startup circles
Market Innovation
Zepto, known for groceries and essentials delivered in minutes, used this campaign not to sell real estate but to sell an idea—that speed and imagination are now its biggest brand currencies. Partnering with HoABL, a new-age real estate brand that makes land ownership digital-first, transparent, and consumer-friendly, added credibility and a fresh twist.
Strategic Edge
For Zepto, the move extends beyond recall value. It reflects how startups are experimenting with unconventional narratives to hold consumer attention in a cluttered digital landscape. For HoABL, aligning with Zepto reinforces its positioning as a modern, tech-driven brand that simplifies traditionally complex investments like land.
Final Take
Sometimes disruption comes not from products but from perception. With “Land in 10 Minutes,” Zepto and HoABL have turned a playful marketing idea into a viral case study on brand storytelling. The message is clear: in India’s startup economy, bold creativity sells.
Follow StartupByDoc for more insights on how bold campaigns are reshaping India’s startup and consumer landscape.