Zappfresh has expanded its product portfolio by entering the frozen vegetarian snacks segment, committing an investment of ₹10 crore to build and scale the new category. The move marks the company’s push to strengthen its presence in India’s fast-growing ready-to-cook and convenience food market.
Expansion Investment and Distribution Strategy
The investment will be used to develop new frozen snack products, strengthen supply chain infrastructure, and expand distribution across both online and offline channels. With changing consumption patterns and rising demand for quick meal solutions, Zappfresh aims to capture a share of the rapidly expanding frozen foods segment.
Shift Beyond Core Meat Delivery Business
Founded as a direct-to-consumer meat delivery platform, Zappfresh has gradually diversified its product offerings to include ready-to-cook and value-added food categories. The entry into frozen vegetarian snacks signals the startup’s strategy to cater to a broader customer base beyond its core non-vegetarian product lineup.
Leveraging Cold-Chain and Logistics Capabilities
The company plans to introduce a range of frozen vegetarian snacks designed for convenience, consistency, and quality. The new category is expected to leverage Zappfresh’s existing cold-chain logistics and last-mile delivery capabilities, which have been built to maintain product freshness and safety.
Growing Demand in Frozen Convenience Foods Market
India’s frozen snacks and convenience foods market is witnessing significant growth, driven by urbanisation, rising disposable incomes, and increasing preference for quick meal options among younger consumers and working households. The segment has also gained traction through e-commerce and quick commerce platforms, enabling faster product accessibility.
Future Growth and Product Innovation Focus
With this expansion, Zappfresh aims to strengthen its position as a diversified ready-to-cook and ready-to-eat food brand. The company is expected to focus on innovation, product variety, and omnichannel distribution as it scales the new vertical, while continuing to build its presence in the broader convenience foods ecosystem.
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