Wishlink, India’s leading creator-commerce platform, today announced the launch of InfluenceOS by Wishlink, the country’s first end-to-end operating system designed specifically for creator-driven commerce. The launch took place at The Future of Social Commerce: Wishlink × Meta, an exclusive industry event hosted in partnership with Meta at the company’s Gurgaon campus. The event brought together over 180 industry leaders, including top D2C founders, marketing heads, and prominent creators.
A Unified Operating System for Creator Commerce
InfluenceOS aims to transform how brands build and scale their creator engines. The platform integrates creator discovery, automated campaign management, and real-time attribution, allowing brands to run performance-led creator programs with unprecedented efficiency. During the live demo, Wishlink showcased how InfluenceOS empowers brands to seamlessly launch, track, and optimise creator-led revenue channels from a single dashboard.
A Paradigm Shift in Social Commerce
“Social commerce in India is undergoing a fundamental transformation,” said Shaurya Gupta, Co-founder and CEO, Wishlink. “Creators are no longer just amplifiers—they are becoming high-conversion commerce channels. With InfluenceOS and Engage, we are enabling brands to run, track, and scale creator-driven revenue with transparency and precision.”
Insights from Industry Leaders
The event also featured keynote sessions on the evolution of India’s social commerce ecosystem and a high-energy panel discussion moderated by Karan Singla. Panelists included Deepash Jain (Myntra), Nayani Nasa (Meta), San Kalra (Creator & Entrepreneur), and Rimjim Deka (Founder, Littlebox).
Discussions highlighted several key industry shifts:
- The transition from traditional influencer marketing to performance-first creator commerce
- The explosive rise of DM-led shopping behaviour
- India’s accelerating leadership in shaping the global creator-commerce landscape
Powering the Future of Creator-Led Buying
With the launch of InfluenceOS, Wishlink aims to strengthen the infrastructure behind creator-led purchasing behaviour and help brands build scalable, data-backed creator ecosystems. The platform positions Wishlink at the forefront of India’s rapidly evolving social commerce economy, where creators increasingly function as high-trust, high-conversion distribution channels.
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