Brand Expansion into Kids’ Daily Nutrition
Wellbeing Nutrition, one of India’s leading clean-label wellness brands, has announced its entry into the children’s nutrition segment with the launch of ‘Wellbeing Kids Superfuel’, a clinically researched, daily nutrition mix designed for children aged seven and above. The product marks a strategic portfolio expansion for the brand and aligns with its mission to simplify and elevate everyday nutrition for modern families.
Purpose-Led Formulation Philosophy
The brand’s move into the kids’ category is driven by deep consumer insight—parents increasingly want science-backed formulations and transparent ingredients for their children. Kids Superfuel has been created with the belief that mischief belongs in childhood, not in food. The mix is free from refined sugar, artificial additives, and unnecessary fillers, reflecting Wellbeing Nutrition’s clean-label ethos and science-led principles.
Founder Commentary
“With Wellbeing Kids Superfuel, we are entering an important new category for the brand,” said Avnish Chhabria, Founder, Wellbeing Nutrition. “Parents want transparent and science-grounded products that help them make confident choices for their children. This launch is our answer to that need. Kids Superfuel keeps nutrition free from mischief, so children can enjoy theirs where it belongs—in curiosity, imagination and play.”
Clinically Researched Ingredients for Growth and Wellbeing
Kids Superfuel combines balanced protein, essential vitamins and minerals, Omega-3 DHA, colostrum, natural prebiotic fibre, probiotics, and digestive enzymes to support overall growth, immunity, digestion, bone strength and eye health. Omega-3 DHA aids cognitive development, colostrum supports immune function, while digestive enzymes improve nutrient absorption. Calcium, Vitamin D, Vitamin K, Vitamin A, lutein, and zeaxanthin further enhance bone, vision and overall wellbeing. The formulation is naturally sweetened with monk fruit to deliver a clean, gentle and effective nutrition experience.
Product Availability
Kids Superfuel will be available in two flavours—Creamy Vanilla and Milky Chocolate, offered in a 400-gram pack priced at ₹949. The product can be purchased via the Wellbeing Nutrition website and Amazon.
About Wellbeing Nutrition
Founded in 2019, Wellbeing Nutrition offers a portfolio of scientifically backed, clean-label nutraceuticals across categories such as sleep, immunity, gut health, stress, vitamins and more. The company has raised $10 million in Series B funding led by HUL and Fireside Ventures, and continues to redefine holistic wellbeing through transparent, high-quality nutrition solutions.
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