Honasa Consumer Limited, the parent company of Mamaearth, said its co-founder and promoter Varun Alagh has increased his equity holding through a block deal executed on December 29, 2025. According to an exchange filing, Alagh acquired 18,51,851 equity shares, representing 0.57 percent of the company’s total share capital.
Transaction Details
The shares were purchased at ₹270 per share, taking the total value of the transaction to around ₹50 crore. Following the acquisition, Alagh’s personal shareholding has increased to 10.56 crore shares, accounting for 32.45 percent of Honasa Consumer’s equity.
Promoter Group Holding
Post-transaction, the aggregate shareholding of the promoter and promoter group has risen to 35.54 percent, equivalent to 11.56 crore shares. The increase comes at a time when the company is actively expanding its portfolio across new personal care categories.
Recent Strategic Moves
The stake purchase follows Honasa Consumer’s entry into the men’s grooming segment through the acquisition of a 95 percent stake in BTM Ventures Pvt Ltd, the owner of South India-focused brand Reginald Men, in a ₹195 crore secondary transaction. During the quarter ended September 2025, the company also acquired a 25 percent stake in Couch Commerce Private Limited, which owns oral care brand Fang, for a consideration of up to ₹10 crore.
Financial Performance
In Q2 FY26, Honasa Consumer reported revenue of ₹538 crore, up 16.5 percent from ₹462 crore in the year-ago quarter. The company posted a profit after tax of ₹39 crore, compared with a loss of ₹18.56 crore in Q2 FY25.
Market Context
Honasa Consumer’s shares were trading at ₹275 per share on December 29, valuing the company at a market capitalisation of ₹8,955 crore, or about $1 billion. The transaction is notable as founder stake increases typically occur before IPOs rather than after listing.
Keep building. Keep learning. Keep growing with StartupByDoc.