Hair beauty startup Truth & Hair has raised ₹2.5 crore from Mamaearth Co-founder Varun Alagh following its appearance on Shark Tank India. The funding marks a strategic step for the brand as it strengthens its product portfolio and expands its retail and digital presence.
Funding To Drive Product Innovation And Distribution Expansion
The fresh capital will be used to support product innovation, scale marketing initiatives, and strengthen both retail and digital distribution channels. The brand also plans to invest in consumer education focused on hair texture diversity and scalp health awareness.
Building A Hair Makeup And Styling-Focused Beauty Brand
Founded by Saumya Alagh and Shailesh Singh, Truth & Hair operates in the hair beauty and styling segment with a focus on hair makeup, styling solutions, and scalp-first care. The startup positions itself beyond conventional hair care categories such as shampoos and conditioners by targeting styling and cosmetic hair solutions.
The company offers products including root touch-up hair mascara, flyaway control wands, curly hair styling solutions, and texture-specific cleansing and conditioning ranges. The brand focuses on developing products tailored to different hair textures including straight, wavy, and curly hair types.
Portfolio Expansion And Omnichannel Growth Plans
Truth & Hair plans to expand its portfolio across hair makeup and styling products while strengthening its science-led formulation capabilities. The company is also working towards building a stronger omnichannel presence across India as it scales operations following its Shark Tank exposure.
Keep building. Keep learning. Keep growing with StartupByDoc.