Bengaluru | August 6, 2025 — Co-founded by Harshil Salot and Priyanka Salot in 2019, The Sleep Company has raised ₹480 crore (~$55 million) in a Series D round led by ChrysCapital and 360 ONE Asset, including a mix of primary capital and secondary exits. Fireside Ventures partially exited through secondaries.
Scaling Purposefully Not Just Rapidly
The company is using the fresh equity to expand its manufacturing capacity, deepen its omnichannel retail footprint, develop new comfort-tech categories, and invest in innovation and hiring. Over ₹100 crore will go toward brand-building initiatives, including campaigns like the SmartGRID vs Memory Foam challenge and product-led marketing tied to IPL partnerships. The company currently has around 160 exclusive stores across 47 cities, with plans to add 130–150 more in two years.
With over ₹700 crore ARR and 60% YoY revenue growth in FY25, the company has scaled from 650 to 1,500+ employees. Offline retail now contributes about 70% of sales, underscoring the strength of its ROPO (Research Online, Purchase Offline) strategy.
What Founders Should Take Note Of
- Technology as Brand Moat
The Sleep Company’s SmartGRID® platform a patented sleep-tech innovation is becoming a differentiator in premium comfort products. - Omnichannel Discipline
Balancing online discovery with immersive offline retail creates trust, especially in high consideration categories like sleep solutions. - Clean Secondary Exits = Founder Control
Fireside’s partial exit demonstrates investor return without major dilution or divergence in strategy.
Final Insight
In a landscape crowded with D2C brands and IPO chatter, The Sleep Company chose deep invention and operational execution. Their path proves that category leaders aren’t born from buzz they’re built with clarity, capital efficiency, and design first products.
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