TABP Snacks and Beverages has raised $3 million (₹26 crore) in a fresh funding round led by LC Nueva, with participation from Entrust Family Office, Arun Mukherjee, and Soumya Malani. The Chennai-based beverage startup plans to use this capital to expand distribution across South and East India, introduce new beverage formats, and increase manufacturing capacity.
Turning Street Drinks into Scalable Brands
Founded in 2018 by Prabhu Gandhikumar and Brindha Vijayakumar, TABP focuses on formalising India’s traditional beverage culture. The company transforms popular local street drinks into affordable, packaged alternatives, targeting lower and middle-income consumers who seek taste, hygiene, and accessibility.
Over the past few years, TABP has built a strong presence in tier-2 and tier-3 markets by offering value beverages at consistent pricing—bridging the gap between unorganised street vendors and mainstream FMCG players.
Revenue Growth and Future Goals
TABP has reported impressive growth, with revenue rising from ₹4 crore in FY19 to ₹212 crore in FY24–25. With the latest funding, the company aims to reach ₹800 crore in revenue within the next three years, backed by a wider retail footprint and enhanced production capabilities.
Competition and Market Positioning
The company operates in the value beverage segment, competing with players like Paper Boat, Rasna, Dabur, Coca-Cola (value SKUs), PepsiCo (value SKUs) and several regional brands. TABP differentiates itself by focusing strictly on mass-market pricing and regional flavours.
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