Snacc Shutdown Signals Strategic Refocus on Core Delivery Business
Swiggy has shut down Snacc, its standalone app for 10–15 minute food delivery, less than a year after its launch in January 2025. The service was designed to deliver snacks, beverages, and ready-to-eat food through centrally stocked hubs, operating independently from Swiggy’s main platform.
In an internal email reviewed by Entrackr, the company said it continues to see strong growth in its core food delivery business and is prioritising disciplined capital allocation and scalable initiatives.
Growth Remains Strong in Core Food Delivery Segment
Swiggy’s food delivery business recorded 20.5% year-on-year growth, driven by higher order volumes and improving average order values. Snacc, however, remained limited to select markets including Bengaluru, Gurugram, and Noida, and did not expand nationwide.
The shutdown reflects operational and demand challenges associated with ultra-fast food delivery models, which require dense infrastructure and consistent high order frequency to remain viable.
Industry-Wide Pullback in Ultra-Fast Food Delivery
Swiggy’s move aligns with a broader industry trend where companies are reassessing ultra-fast food delivery strategies. Zomato paused its 15-minute Quick delivery service within months of launch, while Zepto Café shut down nearly 200 outlets amid demand challenges. Ola also paused its Ola Foods delivery service after relaunching it.
Despite these adjustments, investor interest in fast-delivery formats remains active, with newer startups continuing to attract funding.
Swiggy’s decision highlights a growing focus on sustainable growth and operational efficiency, as food delivery platforms balance speed, profitability, and long-term scalability.
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