Fintech platform SaveIN has announced its entry into the sustainable mobility segment through a strategic partnership with EMotorad, one of India’s leading electric cycle manufacturers. The move marks SaveIN’s expansion beyond healthcare into high-value, aspiration-led categories, starting with premium electric cycles.
Through this collaboration, customers across EMotorad’s 500+ dealer network and experience stores can purchase e-cycles priced up to ₹1 lakh using SaveIN’s Pay Later solution, with easy EMIs and a 30-second digital approval process. The financing journey is fully paperless and completed in-store, enabling seamless purchase decisions without delays.
Extending Fintech Infrastructure to Mobility
For SaveIN, this partnership represents a strategic extension of its embedded finance model into India’s rapidly growing electric mobility market. The company’s 3-in-1 financing architecture connects 5 crore+ pre-approved bank customers, NBFC lending partners, and credit card users, removing financial barriers from high-ticket purchases.
Having built scale in healthcare financing across 7,000+ partner locations, SaveIN is now applying the same infrastructure to enable faster adoption of sustainable mobility solutions.
Gaurav Luthra, Co-Founder & Chief Business Officer, SaveIN, said the company’s journey began with making healthcare accessible and is now evolving to support future-ready mobility choices. He added that removing financial friction from premium categories allows consumers to act on aspirations instantly rather than postponing purchases.
Driving Adoption of Electric Cycles in India
Kunal Gupta, Co-Founder & CEO, EMotorad, highlighted that the company’s mission has always been to make electric mobility accessible and practical for everyday users. He noted that SaveIN’s digital-first financing model simplifies ownership, enabling more consumers to confidently transition from consideration to purchase.
Strengthening Presence in Aspiration-Led Categories
Headquartered in Gurugram, SaveIN is positioning itself as a preferred Pay Later platform for India’s aspirational consumers by focusing on high-ticket, high-emotion categories such as healthcare and mobility.
Founded in 2020 and based in Pune, EMotorad offers a wide range of electric cycles priced between ₹20,000 and ₹80,000, catering to commuters, fitness enthusiasts, and leisure riders.
With this partnership, SaveIN continues to expand its footprint in premium consumption segments, aligning fintech innovation with India’s growing demand for accessible and sustainable lifestyle choices.
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