Bertelsmann India Investments leads round to expand rural retail platform
Rural omnichannel retail startup Rozana has raised Rs 290 crore ($31.6 million) in a Series B funding round led by Bertelsmann India Investments, with participation from Fireside Ventures, US-based Spark Growth Ventures, Bikaji Family Office, FE Securities, and several family offices. The investment reflects growing interest in technology-driven retail models addressing India’s vast rural consumption market. With this round, Rozana has raised nearly $60 million in funding to date.
Capital to strengthen technology, private labels and brand partnerships
The fresh capital will be used to strengthen Rozana’s technology infrastructure, expand product categories, develop private label offerings, and deepen partnerships with leading brands. The company aims to improve supply chain efficiency and broaden its retail assortment to serve rural consumers with greater convenience and affordability.
Founders building omnichannel retail infrastructure for rural India
Founded in 2021 by Ankur Dahiya, Adwait Vikram Singh, and Mukesh Christopher, Rozana operates a rural-focused omnichannel retail platform that combines a consumer-facing app with physical retail experience centres and its own distribution network. The company currently runs over 75 retail experience centres and works with more than 35,000 women partners who act as last-mile fulfilment agents within local communities.
Expanding footprint across the Gangetic belt
Rozana has expanded its hybrid commerce infrastructure to 21,000 villages across the Gangetic plains and currently serves more than 1 million active households across Uttar Pradesh and Haryana. In the next phase, the company plans to scale to over 200 stores and enter two to three additional northern states. With India’s rural consumption market estimated to exceed $2 trillion, Rozana aims to eventually reach 130,000 villages.
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