Reia Diamonds, a lab-grown diamond jewellery brand, has raised ₹2 crore in a pre-seed funding round led by Dinesh Talera and family, with participation from Venture Catalysts. The funding will support the brand’s retail expansion, omnichannel growth, and product innovation, particularly in engagement rings and versatile everyday jewellery.
Launched in 2023 by Prapanjj S K Kota, Reia Diamonds specializes in ethically sourced, high-quality lab-grown diamonds, offering both original designs and fully customizable pieces. The brand also provides select natural diamonds, ensuring transparency in pricing and craftsmanship. Reia Diamonds has positioned itself as a modern jewellery brand that blends innovation with tradition to cater to contemporary Indian consumers.
Currently, the company operates three profitable stores across Bengaluru, Guwahati, and Coimbatore and offers a franchise model to accelerate scalable growth while maintaining profitability. The fresh funding will allow Reia Diamonds to expand its footprint further, strengthen customer engagement, and enhance its product line with innovative designs for the modern Indian woman.
India’s lab-grown diamond market is estimated at $300–350 million in 2024 and is projected to grow at a ~15% CAGR over the next decade, driven by rising demand for ethical, affordable, and customizable jewellery. Reia Diamonds leverages certified lab-grown diamonds identical to mined diamonds in brilliance, positioning itself as a leader in this emerging sector.
The brand’s emphasis on timeless designs, sustainable sourcing, and personalized service aligns with the evolving preferences of Indian consumers, particularly millennials and Gen Z buyers seeking ethical luxury.
Final Take:
With strategic funding and a clear growth roadmap, Reia Diamonds is set to strengthen its omnichannel presence, scale retail operations, and redefine the lab-grown diamond jewellery landscape in India.
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