Debt financing platform Recur Club has announced a strategic partnership with early-stage impact investor Enrission India Capital, designed to enhance funding access for mission-driven startups and SMEs across India.
Expanding the Capital Arsenal for Startups
Recur Club, which introduced a ₹150 crore (~$18 million) fund earlier this year to support D2C brands on quick-commerce platforms, will now leverage this partnership to provide eligible startups with non-dilutive capital flexibility, aligned with standard term sheets and at the founder’s discretion.
Holistic Support Beyond Funding
Beyond capital, Recur Club will also support Enrission’s portfolio companies with equity-fundraising, smoothing their path to institutional rounds with greater efficiency.
Quotes That Matter
Eklavya Gupta, Co-Founder & CEO of Recur Club, captured the essence of the partnership:
“This partnership brings together capital, conviction, and community. With Enrission’s sharp focus on social impact and our AI-led credit infrastructure, we are shaping a smarter, faster, and more inclusive ecosystem. The Japan angle adds a unique global edge, opening up opportunities for ambitious Indian startups to scale across borders with confidence.”
Backing That Scales
Founded in 2021, Recur Club has scaled its offerings rapidly, enabling loans from ₹50 lakhs to ₹100 crore within 48 hours by connecting a business’s financial data. In collaboration with InCred, the platform has already deployed ₹300 crore in 2024. For FY2025, its ambitious roadmap includes deploying ₹2,000 crore via Recur Scale and ₹1,000 crore via Recur Swift. Over the past three years, about ₹500 crore has been disbursed to D2C businesses spanning ₹1 crore to ₹300 crore in revenue. Institutional backers include InfoEdge Ventures, Village Global, LC Nueva, and Titan Capital.
Why This Matters for Founders
- Access to non-dilutive capital gives founders funding without equity erosion.
- AI-driven underwriting promises speed and transparency.
- Fundraising support also enables smoother navigation through investor rounds.
- Global linkages, especially in Japan, open new doors for expansion and partnership.
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