Razorpay, India’s leading full-stack payments and business banking platform, has launched its newest cross-border payments campaign, ‘Get Paid, Not Played’, aimed at highlighting the hidden friction, fees, and delays that Indian exporters, freelancers, SaaS companies, and global service providers face when receiving international payments.
A Campaign Built Around Real Global Payment Struggles
Conceptualised by Razorpay’s in-house team and brought to life using AI-led storytelling, the campaign exposes a hard truth: as India prepares to surpass its US$1 trillion export goal, receiving payments from global clients still remains one of the toughest parts of doing business.
Even though India exported US$825 billion worth of goods and services last year, exporters, agencies, and freelancers continue to face challenges such as hidden charges, unpredictable settlement cycles, and heavy compliance paperwork including FIRC, IEC, and shipping bills. These frictions often drain time, energy, and earnings from global-first Indian businesses.
Technology-Driven Solutions for India’s Global Sellers
Razorpay’s International Payments Suite has been designed to eliminate these barriers and empower Indian businesses to receive international payments seamlessly. Users can accept money like locals in major global markets through international cards, Apple Pay, and bank transfers across 130+ currencies including USD, GBP, and EUR.
Key advantages include:
- Transparent pricing: 1 percent on global bank transfers and up to 3 percent on cards.
- 24-hour INR settlements to strengthen cash flow and reduce waiting time.
- Over 90 percent success rates powered by Razorpay’s intelligent routing and in-house card switch.
- Automated compliance processing for FIRC, IEC, and shipping-bill regularisation, ensuring full RBI and FEMA compliance.
Industry Voices and Vision
Commenting on the launch, Apurv Sethi, Senior VP of Marketing at Razorpay, said, “Behind India’s surge on the global stage lies a simple truth: receiving international payments is still far harder than it should be. ‘Get Paid, Not Played’ is our commitment to fix that, so ambition isn’t stalled by outdated systems.”
Driving India’s Global Growth Momentum
As entrepreneurs, SaaS teams, exporters, and creative professionals expand their presence worldwide, Razorpay’s cross-border solutions aim to ensure that global payments become a catalyst for growth, not a constraint—supporting India’s next leap in the global digital economy.
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