Protouch has secured $2 million in a pre-Series A funding round led by GVFL, with participation from Ennission India Capital and Anicut Capital. The fresh capital has taken the company’s valuation to $10 million, signalling investor confidence in its technology-led beauty appliance model.
Use of Funds
The funds will be deployed to expand Protouch’s product lineup, invest in research and development and strengthen distribution across online and offline channels. The company also plans to establish its own manufacturing unit to enhance production capabilities and reduce dependency on imports.
Brand Vision and Offerings
Founded in 2022 by Tanisha Lakhani, Protouch specialises in beauty and personal care appliances designed for at-home use. Its product portfolio includes airflow-based automatic hair stylers, LED therapy devices for skin and hair care and grooming tools tailored to Indian hair and skin types.
Market Traction and Competition
The brand claims to have served over 200,000 customers and has entered markets in the Middle East. It has recorded 15x revenue growth in 30 months while maintaining profitability. Protouch competes with brands such as Dyson, Philips, Vega, Havells, BeautIQ and Agaro, placing itself strategically between affordable mass-market appliances and premium international beauty tech solutions.
Future Roadmap
Protouch aims to expand deeper into haircare and skincare technology categories, build wider household penetration and become a leading homegrown beauty-tech brand in the next three to five years.
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