Early learning startup Panda’s Box has raised ₹1.2 crore after appearing on Shark Tank India, with funding jointly backed by Aman Gupta and Namita Thapar. The investment will support the brand’s expansion across product development and distribution channels.
Funding To Strengthen Product And Market Reach
The fresh capital will be used to invest in new product development, expand distribution networks, strengthen digital marketing capabilities, and reach a wider base of families across India. The startup aims to scale its presence in the early childhood learning segment through both online and offline channels.
Screen-Free Learning Products Rooted In Cultural Storytelling
Founded in 2022 by Sukriti Mendiratta and Rajat Mendiratta, Panda’s Box operates in the screen-free early learning category, focusing on culturally rooted and hands-on educational products for children aged zero to six years. The company aims to provide interactive learning experiences that encourage creativity, storytelling, and early developmental skills.
The brand offers products such as interactive musical books, storytelling tools, and mantra-based plush toys designed to combine entertainment with value-based learning.
Growth Momentum And Competitive Landscape
Panda’s Box claims to have achieved a monthly revenue run rate of approximately ₹1.5 crore, driven by demand from parents seeking alternatives to digital-first learning tools. The startup operates in a competitive segment alongside brands such as FirstCry, Smartivity, PlayShifu, Skillmatics, and KLAY Preschools, which offer educational toys, activity kits, and early learning solutions.
With the new funding, Panda’s Box plans to strengthen product innovation and expand its reach in India’s growing early childhood education market.
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